Source: https://tendernation.io/opportunities/01a13bcb-e294-704e-b99e-8027dc946c3f/baby-bundles

awarded GB open procedure Suitable for SMEs

# Baby Bundles

[Llywodraeth Cymru / Welsh Government](https://tendernation.io/buyers/llywodraeth-cymru-welsh-government)

Estimated value

£9,375,000

Published

27 Aug 2026

Deadline

Closed

14 May 2025

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.

Since the initial contract award:

Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement.

The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

## CPV classification

Baby care products Parcel delivery services Graphic design services Printing services Promotional services Packaging and related services Printing and delivery services Baby clothing

Source

Find a Tender (UK) · Notice ocds-h6vhtk-04ebcb-2026-08-27T16:31:55+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-04ebcb-2026-08-27T16:31:55+01:00)

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