Source: https://tendernation.io/opportunities/01a13bc7-e787-73b4-b524-3bb589c69772/incentive-development-for-car-free-visitor-journeys closed GB open procedure # Incentive Development for Car-Free Visitor Journeys [West Midlands Growth Company Limited](https://tendernation.io/buyers/west-midlands-growth-company-limited) Estimated value £10,000 Published 17 Nov 2025 Deadline Closed 28 Nov 2025 ## Who can bid - Below-threshold contract Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts). [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85) - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender Background to this project: The West Midlands Growth Plan will create a new West Midlands Net Zero Five Year Plan. As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England. Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims. A range of businesses representing a cross-section of the DDP geography will be selected to work with the appointed supplier to develop and market visitor incentives which will encourage car-free journeys. ### Project Aims This project will support regenerative tourism within the West Midlands. Firstly, by encouraging more visitors to arrive by train, bus, bike, and foot, it will deliver a sustainability benefit by contributing to efforts to reduce CO2 from private vehicle emissions. Secondly, it will open up access to venues for travellers without a car – thus making everyone welcome – and supporting greater inclusivity. By working with the appointed supplier, businesses will feel informed and empowered to develop targeted incentives for car-free visits. The supplier will also offer marketing support to businesses to drive awareness and consideration of making car-free visits among target audiences. This project will build visitor / leisure use of the region’s public transport, creating incentives to improve the network connectivity and evidence to close out any ‘last mile’ barriers, where bus, tram or train connections stop short of visitor attractions and experiences. Finally, the project will act as a pilot to inspire more businesses across the West Midlands to adopt incentives that will help visitors to travel car-free. Case studies from the project will help businesses to understand how they can contribute to net zero and attract new visitor audiences – achieving positive sustainability outcomes – both environmentally and financially. Read full description ## CPV classification Development consultancy services Business development consultancy services Source Find a Tender (UK) · Notice ocds-h6vhtk-05e2a3-2025-11-17T15:19:08Z [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-05e2a3-2025-11-17T15:19:08Z) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile West Midlands Growth Company Limited: past awards and live tenders](https://tendernation.io/buyers/west-midlands-growth-company-limited) [Sector More Research & development tenders](https://tendernation.io/sectors/research-development) ## More tenders like this [Research and development services and related consultancy services – procedura aperta finalizzata ALLA conclusione DI UN accordo quadro PER l’affidamento del servizio DI clinical research organization (cro) relativo a studi clinici promossi DA ASST degli spedali civili DI brescia PER UN periodo DI 72 mesi. · Asst Degli Spedali Civili di Brescia · 42 days left · 30 Nov 2026](https://tendernation.io/opportunities/01a15183-534f-73ea-874d-7960e59dff63/italy-research-and-development-services-and-related-consultancy-services-pro) [Research and development services and related consultancy services – Begleitforschung Städtebauförderung - Wissenstransfer: Anwendungsleitfaden des Bundes zur Praxis Städtebauförderung · Bundesinstitut für Bau-, Stadt- und Raumforschung (BBSR) im Bundesamt für Bauwesen und Raumordnung (BBR) · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4375-730a-9135-c6d6d211cb68/germany-research-and-development-services-and-related-consultancy-services-b) [Research and development services and related consultancy services – 12Δ/2026 Παροχή Υπηρεσιών τριών (3) Βοηθών Τηλεεξυπηρέτησης Κοινού για τις ανάγκες Τηλεφωνικής Υποστήριξης και Εγγραφής του Κοινού στο Μητρώο Κατόχων Κάρτας Φιλάθλου του ΚΟΑ · Κυπριακός Οργανισμός Αθλητισμού · 18 days left · 6 Nov 2026](https://tendernation.io/opportunities/01a15183-1019-70c9-b80f-3949ad56b848/cyprus-research-and-development-services-and-related-consultancy-services-12) [Research services – KPN/26/2026 „Porosty torfowisk karkonoskich” · Karkonoski Park Narodowy z siedzibą w Jeleniej Górze · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-0b2a-7284-8532-6039b444a4ff/poland-research-services-kpn262026-porosty-torfowisk-karkonoskich) [Research and development services and related consultancy services – Forschungsprojekt - DZSF - Mobilitätskettenanalyse - Wie Verkehrsdaten den ländlichen Schienenverkehr stärken können · Eisenbahn-Bundesamt · 100 days left · 27 Jan 2027](https://tendernation.io/opportunities/01a15183-2140-73b5-8807-5ad43f7122d9/germany-research-and-development-services-and-related-consultancy-services-f) [Research and development services and related consultancy services – Świadczenie usług eksperckich – wybór 3 ekspertów medycznych w dziedzinie: geriatrii, gastroenterologii, hepatologii; Części 1÷3. · Ministerstwo Zdrowia · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-65a8-7184-9dc2-fe80dcb43625/poland-research-and-development-services-and-related-consultancy-services-sw)