Source: https://tendernation.io/opportunities/01a13bc1-53c3-70f9-bae5-bc15b8713247/bed-9-bath-college-media-buying-planning-digital-marketing-services closed GB open procedure Suitable for SMEs # BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services [Bath College](https://tendernation.io/buyers/bath-college) Estimated value Not stated Published 14 Aug 2025 Deadline Closed 31 Aug 2025 ## Who can bid - Open to suppliers based in the UK The buyer has limited bidding to suppliers with substantive operations in this area. [PPN 005: reserving by supplier location](https://www.gov.uk/government/publications/ppn-005-reserving-below-threshold-procurements/ppn-005-guide-to-reserving-below-threshold-html) - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Below-threshold contract Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts). [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85) - Sets up a framework Winning a place does not guarantee work: contracts are awarded later as call-offs, and the list usually stays closed for years. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender ### Overview Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels. - Contract Duration: 24 months - Possible Extension: 12 months (subject to performance review) - Estimated Annual Value: £100,000 (including VAT) - Location Focus: Bath and North Somerset We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region. ### What We Need We are seeking a full-service media partner who can: - Plan and buy media across a wide range of platforms, including: - Billboards (paper and digital) - Bus and rail station ads - Cinema and poster sites - Radio and TV advertising - Print (leaflets, brochures) - Experiential and event marketing - Door drops and telemarketing - Support digital marketing, including: - Paid ad campaigns (Google, social media, etc.) - Strategic input and campaign planning - Ad hoc digital support and training for our team - Collaborate closely with our in-house marketing and digital teams to: - Align campaigns with our brand and goals - Share insights and performance data - Provide creative feedback and asset reviews - Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity. We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider. ### Key Requirements Your proposal should clearly demonstrate: - Relevant experience in media buying and planning, especially in the education or public sector. - Digital marketing expertise, including training and upskilling internal teams. - Understanding of brand strategy and how to integrate offline and online campaigns. - Collaborative approach, with clear communication and dedicated account management. - Transparent pricing, including any rebates or markups from media owners. We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values. ### Submission Checklist To be considered, your submission must include: Responses to Quality and Social Value Questions, see attached documents ### Completed Pricing Document, see attached documents Signed Conflict of Interest Declaration, see attached documents For full information regarding this tender, please review all attached documents. Read full description ## CPV classification Advertising and marketing services Source Find a Tender (UK) · Notice ocds-h6vhtk-0586fc-2025-08-14T14:41:04+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-0586fc-2025-08-14T14:41:04+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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