Source: https://tendernation.io/opportunities/01a13bbc-4970-70b1-ba3f-1b9a5db7efa6/bfi-player-cro-services

awarded GB open procedure

# BFI Player CRO Services

[British Film Institute](https://tendernation.io/buyers/british-film-institute)

Open field

Estimated value

£50,000

Published

12 Dec 2025

Deadline

Closed

2 Jul 2025

## Who can bid

- Below-threshold contract

    Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts).

    [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85)
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

BFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages.

We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.

## CPV classification

Systems consultancy services Software consultancy services Computer-related professional services Computer support and consultancy services Computer audit services Computer testing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-052a44-2025-12-12T09:58:26Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-052a44-2025-12-12T09:58:26Z)

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