Source: https://tendernation.io/opportunities/01a13bb9-8a5b-7240-a2c9-0a39e6f2c483/west-midlands-visitor-pass-distribution-partner closed GB open procedure Suitable for SMEs # West Midlands Visitor Pass Distribution Partner [West Midlands Growth Company Limited](https://tendernation.io/buyers/west-midlands-growth-company-limited) Estimated value Not stated Published 2 May 2025 Deadline Closed 28 May 2025 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Below-threshold contract Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts). [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85) - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis. The Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options. It is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day). The Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com . To maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers. By partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships). We are seeking to contract with one supplier to give us immediate access to this network and to provide the sales, distribution and marketing services required to maximise the benefit, for both parties, in securing additional sales though these routes. The contract will run for an initial period of 9 months with the option to extend the agreement for a further 12 months, subject to ongoing requirements and satisfactory performance Read full description ## CPV classification Advertising and marketing services Marketing services Direct marketing services Source Find a Tender (UK) · Notice ocds-h6vhtk-050c8b-2025-05-02T16:33:37+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-050c8b-2025-05-02T16:33:37+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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