Source: https://tendernation.io/opportunities/01a13bb7-3d58-7000-bb36-7883f26654a5/brand-response-campaign

awarded GB direct award procedure Suitable for SMEs

# Brand Response Campaign

[Transport for Wales](https://tendernation.io/buyers/transport-for-wales)

Estimated value

Not stated

Published

7 Apr 2025

Deadline

Rolling deadline

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

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## About this tender

The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign.

Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders.

Key deliverables:

- Brand response creative platform and concept development - strategic and creative services.
- Activation campaign concepts and development - strategic and creative services.
- Account Management and reporting against deliverables and budget.
- Development of always-on messaging matrix.
- Production of media assets in line with media plan delivery - including TV and radio.
- Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies.

Source

Find a Tender (UK) · Notice ocds-h6vhtk-04fa39-2025-04-07T15:34:40+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-04fa39-2025-04-07T15:34:40+01:00)

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