Source: https://tendernation.io/opportunities/01a13bb6-cfdb-72c9-b70c-27b009898347/insight-framework-for-customer-intelligent-and-strategic-insight-lot-2-leisu

awarded GB open procedure

# Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights

[Ordnance Survey Limited](https://tendernation.io/buyers/ordnance-survey-limited)

Estimated value

£750,000

Published

5 Sept 2025

Deadline

Closed

21 Apr 2025

## Who can bid

- Split into 2 lots

    You can usually bid for just the lots you can deliver.
- Sets up a framework

    Winning a place does not guarantee work: contracts are awarded later as call-offs, and the list usually stays closed for years.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is partnering with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS will be working with suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Details Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.

## CPV classification

Customer satisfaction survey Research services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-04f831-2025-09-05T10:21:25+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-04f831-2025-09-05T10:21:25+01:00)

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