Source: https://tendernation.io/opportunities/01a13bb2-5465-708a-b45b-3fd3cbd834fa/online-community

awarded GB restricted procedure

# Online Community

[Yorkshire Water Services Limited](https://tendernation.io/buyers/yorkshire-water-services-limited)

Estimated value

£915,000

Published

28 Jan 2025

Deadline

Closed

17 Jun 2024

## About this tender

Yorkshire Water (YW) provide water and sewerage services to over 5 million people and

140,000 businesses in Yorkshire. We collect and treat over 1 billion litres of water every day.

We operate over 670 water and treatment works and manage 100,000 kilometres of pipes.

Every 5 years, YW, alongside other water companies, submit a business plan to the industry

regulator Ofwat, outlining the investment we plan to make in the next 5 years and the impact

this will have on customer's bills. In the sector, this planning process is called a price review,

we are currently amidst of price review 2024 or PR24. The most recent business plan was

submitted on October 2nd, 2023.

The water industry faces increased scrutiny at the moment from customers and regulators

due to negative press media regarding storm overflows. This means that expectations

regarding business plans are higher than ever, and due to the cost-of-living crisis, bill

increases are a huge concern to many people.

Therefore, the PR24 business plan required considerable customer research to be

undertaken to ensure that our business plan was formed with customer needs at its heart.

Several of these customer research projects were carried out on our online community 'Your

Water'. Originally launched in 2017 to support the previous business planning process, our

online community has since grown to become an integral part of our customer insight

programme.

The online community has a sample of approximately 3,800 customers. Our members take

part in a wide range of projects on a regular basis that are then used to inform key business

decisions. For one PR24 project, we tested the acceptability and affordability of our

### Page 4 to 8

business plan with customers. This allowed us to determine how supportive customers were

of our business plan, and how they felt about the projected bill impact. In addition to the

PR24 projects, we have also carried out projects to inform the development of our

communication campaigns and helped YW make important industry and policy decisions.

The online community was also an indispensable source of customer insight during the covid

pandemic, allowing us to continue engaging with customers during lockdowns, and

understand the impact that the lockdowns were having on them.

The time has come to retender our online community. Going forward, we would like to

develop the online community further, we would like to increase its potential, make it even

more engaging for our customers and continue to ensure it will meet the needs of the

business.

Read full description

## CPV classification

IT services: consulting, software development, Internet and support Research and development services and related consultancy services Marketing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-04595d-2025-01-28T11:41:46Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-04595d-2025-01-28T11:41:46Z)

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