Source: https://tendernation.io/opportunities/01a13bae-4139-7335-ade3-7c1cd8c249d6/digital-media-buying-guildhall-school

closed GB open procedure

# Digital Media Buying - Guildhall School

[City of London Corporation](https://tendernation.io/buyers/city-of-london-corporation)

Estimated value

£628,045

Published

9 Sept 2024

Deadline

Closed

9 Oct 2024

## Who can bid

- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees.

Summary of requirements:

- Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing

platforms and the best ways to target the School‘s audiences.

- Provide recommendations on best use of budget, creative and copy and provide insight on the media buying

landscape and market trends.

- Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in

place and liaison with media owners as required.

- Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement

optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.

- Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates.

More details on the scope of the contract are contained in the Brief.

## CPV classification

Advertising campaign services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-04993c-2024-09-09T14:31:12+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-04993c-2024-09-09T14:31:12+01:00)

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