Source: https://tendernation.io/opportunities/01a13bac-5b69-7223-bd1b-bf3d05c740c7/ten-2324-001-digital-media-services-for-a-test-and-learn-programmatic-campaign closed GB open procedure # TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign [National Employment Savings Trust (NEST)](https://tendernation.io/buyers/national-employment-savings-trust-nest) Estimated value £300,000 Published 9 Jul 2024 Deadline Closed 8 Aug 2024 ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving. Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren’t aware that they have a pension pot with Nest. One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis. Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them. We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target. We are now looking to implement our third programmatic test and are seeking a supplier to work us on this ## CPV classification Marketing services Advertising consultancy services Marketing management consultancy services Source Find a Tender (UK) · Notice ocds-h6vhtk-047c13-2024-07-09T17:54:11+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-047c13-2024-07-09T17:54:11+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile National Employment Savings Trust (NEST): past awards and live tenders](https://tendernation.io/buyers/national-employment-savings-trust-nest) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)