Source: https://tendernation.io/opportunities/01a13bab-0064-723e-beb8-c3203adecb3b/consumer-segmentation [Skip to main content](#main-content) awardedGBopen procedure # Consumer Segmentation [AHDB (Defra Network eTendering Portal)](https://tendernation.io/buyers/ahdb-defra-network-etendering-portal) Estimated value £260,000 Published 27 Sept 2024 Deadline Closed 26 Jun 2024 ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both ## CPV classification Market research services Source Find a Tender (UK) · Notice ocds-h6vhtk-046ba1-2024-09-27T08:03:21+01:00 [View official notice ](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-046ba1-2024-09-27T08:03:21+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free ](/register) [Buyer profileAHDB (Defra Network eTendering Portal): past awards and live tenders](https://tendernation.io/buyers/ahdb-defra-network-etendering-portal)[SectorMore Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Employee Screening Dorset & Wiltshire Fire and Rescue Authority 17 days left 2 Nov 2026](https://tendernation.io/opportunities/01a145df-100b-70ec-8bcc-3630f263230d/employee-screening)[Invitation to Tender- For the provision of viability evidence and assessment of the West Suffolk Local Plan and the introduction of a CIL charging schedule. West Suffolk Council 31 days left 16 Nov 2026](https://tendernation.io/opportunities/01a14503-5763-721c-b887-6f844f9f4360/invitation-to-tender-for-the-provision-of-viability-evidence-and-assessment-of)[BaDC-1727 Retford Buttermarket Food Hall Operator Opportunity Bassetlaw District Council 42 days left 27 Nov 2026](https://tendernation.io/opportunities/01a14503-57cd-73bf-b1f5-a8a4f0713a79/badc-1727-retford-buttermarket-food-hall-operator-opportunity)[Consultancy Services for an Independent Mixed-Use Viability, Market Demand and Development Options Review - Fleetwood Farm, Banks West Lancashire Borough Council 21 days left 6 Nov 2026](https://tendernation.io/opportunities/01a14503-59d8-704e-b46c-727e4a0e571e/consultancy-services-for-an-independent-mixed-use-viability-market-demand-and-d)[UEFA EURO 28 Birmingham Host City - Festival Development Birmingham City Council 21 days left 6 Nov 2026](https://tendernation.io/opportunities/01a14495-7fd3-7021-b8b4-8cbe13597d01/uefa-euro-28-birmingham-host-city-festival-development)[Evaluation specialist Dartmoor’s Dynamic Landscapes programme (natural environment, landscape heritage, culture) Dartmoor National Park Authority 15 days left 1 Nov 2026](https://tendernation.io/opportunities/01a1434c-ece2-7261-8fb5-e68bdb54c1e9/evaluation-specialist-dartmoors-dynamic-landscapes-programme-natural-environme)