Source: https://tendernation.io/opportunities/01a13b9c-0cf8-7073-b6af-1f49c99f8d04/visit-britain-usa-co-op-campaign

awarded GB negotiated without publication procedure

# Visit Britain USA Co-op Campaign

[West Midlands Growth Company Limited](https://tendernation.io/buyers/west-midlands-growth-company-limited)

Estimated value

Not stated

Published

6 Mar 2023

Deadline

Rolling deadline

## About this tender

VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders. With an investment of $50k (£38,168) from WMGC, the West Midlands can launch a co-op campaign with VB (after Visit Britain's first phase is complete) that is already talking to an engaged and interested audience in the USA, highlighting our regional strengths, with a CTA to visit.

## CPV classification

Direct marketing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-03ae4a-2023-03-06T11:31:31Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-03ae4a-2023-03-06T11:31:31Z)

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