Source: https://tendernation.io/opportunities/01a13b9a-d7b6-71cf-bed8-8e4de053fd16/media-planning-buying-for-welsh-food-tourism-campaign

awarded GB open procedure

# Media planning & buying for welsh FOOD tourism campaign

[Menter a Busnes](https://tendernation.io/buyers/menter-a-busnes)

Estimated value

£160,000

Published

25 May 2023

Deadline

Closed

6 Mar 2023

## Who can bid

- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and

available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.

The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.

The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key

audiences in Wales and GB based on their attitudinal behaviours.

## CPV classification

Marketing services Advertising and marketing services Direct marketing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-039a42-2023-05-25T08:50:10+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-039a42-2023-05-25T08:50:10+01:00)

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