Source: https://tendernation.io/opportunities/01a13b98-71a1-7080-849b-016a9da04029/west-midlands-trains-marketing-tender

awarded GB restricted procedure

# West Midlands Trains Marketing tender

[West Midlands Trains Limited](https://tendernation.io/buyers/west-midlands-trains-limited)

Estimated value

£8,000,000

Published

26 Jan 2023

Deadline

Closed

20 Jun 2022

## Who can bid

- Split into 4 lots

    You can usually bid for just the lots you can deliver.

## About this tender

West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services.

[londonnorthwesternrailway.co.uk](https://www.londonnorthwesternrailway.co.uk)

West Midlands Railway (WMR) - a regional train service for the

West Midlands.

[westmidlandsrailway.co.uk](https://www.westmidlandsrailway.co.uk)

### This tender is for the following four lots:-

- Lot 1 Advertising - Destination marketing, with the aim of stimulating leisure trips.
- Lot 2 Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth.
- Lot 3 Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites.
- Lot 4 Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.

## CPV classification

Advertising and marketing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-033868-2023-01-26T15:33:59Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-033868-2023-01-26T15:33:59Z)

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