Source: https://tendernation.io/opportunities/01a13b93-8e85-7229-8391-71ea30aa38a4/nu1589-66-google-analytics-360-license-and-analytics-support awarded GB restricted procedure # (NU1589-66) Google Analytics 360 License and Analytics Support [Newcastle University](https://tendernation.io/buyers/newcastle-university) Estimated value Not stated Published 25 Jul 2022 Deadline Rolling deadline ## About this tender We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below: - GA360 Licence Renewal - GA4/GTM Audit and Recommendations - GA4/GTM Annual Retainer ### GA360 Licence Renewal We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically: - Analytics 360 license - Tag manager 360 license - Implementation and ongoing support ### GA4/GTM Audit and Recommendations We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: - Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. - Audit existing GTM set up to optimise performance. - Providing recommendations e.g. event setup, custom dimensions, audiences etc. - Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. - Optimal Tag and pixels implementation via GTM Ad platforms including (not exhaustive): - Facebook/Instagram - Tiktok - Snapchat - LinkedIn ### GA4/GTM Annual Retainer Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive): - Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions - Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. - Support the creation of GA4 custom reports as requested. - Provide training and documentation/guidelines as required. Read full description ## CPV classification Business services: law, marketing, consulting, recruitment, printing and security Programming services of packaged software products Sales, marketing and business intelligence software package Sales or marketing software package Marketing management consultancy services Marketing services Sales or marketing software development services Sales, marketing and business intelligence software development services Source Find a Tender (UK) · Notice ocds-h6vhtk-0355a4-2022-07-25T17:44:23+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-0355a4-2022-07-25T17:44:23+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Newcastle University: past awards and live tenders](https://tendernation.io/buyers/newcastle-university) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Graphic design services – MAGAZINE DES PAYS DE LA LOIRE - LOT1 MISE EN PAGE · Région des Pays de la Loire · 32 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a15183-cd94-7139-b774-287bdb24987c/france-graphic-design-services-magazine-des-pays-de-la-loire-lot1-mise-en)