Source: https://tendernation.io/opportunities/01a13b8d-e511-72d1-8bff-3018ea3020a3/contract-for-digital-marketing-services

awarded GB restricted procedure

# Contract for Digital Marketing Services

[Liverpool John Moores University](https://tendernation.io/buyers/liverpool-john-moores-university)

Estimated value

£1,540,000

Published

6 Dec 2022

Deadline

Closed

21 Feb 2022

## About this tender

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

## CPV classification

Advertising and marketing services Marketing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-030cee-2022-12-06T13:52:26Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-030cee-2022-12-06T13:52:26Z)

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