Source: https://tendernation.io/opportunities/01a13b8c-4fa8-72fb-98f3-8fe5d34fbba5/september-2021-marketing-british-council-marketing-automation-programme

awarded GB open procedure

# September 2021-Marketing - British Council Marketing Automation Programme

[British Council](https://tendernation.io/buyers/british-council)

Open field

Estimated value

£3,000,000

Published

21 Feb 2022

Deadline

Closed

4 Oct 2021

## Who can bid

- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im

## CPV classification

Sales, marketing and business intelligence software development services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-02dd16-2022-02-21T16:13:04Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-02dd16-2022-02-21T16:13:04Z)

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