Source: https://tendernation.io/opportunities/01a13b86-a73a-7022-a77d-b29be231bb3f/nu1589-27-chinese-social-media-management awarded GB restricted procedure # (NU/1589-27) Chinese Social Media Management [Newcastle University](https://tendernation.io/buyers/newcastle-university) Estimated value Not stated Published 28 Jun 2021 Deadline Rolling deadline ## About this tender The successful supplier is required to have the ability to provide the following services and experience: ### Organic social media management - Day-to-day management of Newcastle University’s Weibo, WeChat and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings - Support live-streaming chats with staff/students and virtual open days, when required - Input and content recommendations for our student content interns. - The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. - Content production – while most raw content will be supplied by Newcastle University’s teams, translation and reformatting will be required and we would expect the appointed agency to complete this. - Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements - Provide recommendations on content best practice and trends - Provide a named Account Manager - Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University’s China Office. ### Paid media - Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu - Provide detailed campaign attribution and KPI measurements for all media plans - Provide full campaign reporting and optimisation as part of all media plans - Provide support on creative optimisation and testing - Provide regular insight into industry best practice, trends and future placement opportunities - Provide a single Account Manager for all campaigns Read full description ## CPV classification Business services: law, marketing, consulting, recruitment, printing and security Programming services of packaged software products Sales, marketing and business intelligence software package Sales or marketing software package Marketing management consultancy services Marketing services Sales or marketing software development services Sales, marketing and business intelligence software development services Source Find a Tender (UK) · Notice ocds-h6vhtk-02c0c2-2021-06-28T12:22:51+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-02c0c2-2021-06-28T12:22:51+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Newcastle University: past awards and live tenders](https://tendernation.io/buyers/newcastle-university) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)