Source: https://tendernation.io/opportunities/01a13b86-610b-7223-912c-a69fe2159b32/2021-marketing-british-council-marketing-automation-programme closed GB open procedure # 2021\_Marketing - British Council - Marketing Automation Programme [British Council](https://tendernation.io/buyers/british-council) Open field Estimated value £3,000,000 Published 27 Jul 2021 Deadline Closed 30 Jul 2021 ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn. ## CPV classification Sales, marketing and business intelligence software development services Source Find a Tender (UK) · Notice ocds-h6vhtk-02bc25-2021-07-27T18:14:36+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-02bc25-2021-07-27T18:14:36+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile British Council: past awards and live tenders](https://tendernation.io/buyers/british-council) [Sector More IT services tenders](https://tendernation.io/sectors/it-services) ## More tenders like this [IT services: consulting, software development, Internet and support – Servicios de mantenimiento, soporte y desarrollo evolutivo de los sistemas de gestión de subvenciones y de digitalización de los procesos internos de ACCIÓ · Agencia Para la Competitividad de la Empresa · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-6297-7227-819a-e22aac2c6068/spain-it-services-consulting-software-development-internet-and-support-se) [IT services: consulting, software development, Internet and support – „Осигуряване на възможност за електронно таксуване на пътниците чрез цялостно решение, базирано на пътнически профили, предоставяно като услуга (SaaS), за нуждите на „Тролейбусен транспорт” ЕООД, гр. Плевен“ · ТРОЛЕЙБУСЕН ТРАНСПОРТ ЕООД · 23 days left · 11 Nov 2026](https://tendernation.io/opportunities/01a156a9-752e-72e2-9fcc-3b0ec97760cb/bulgaria-it-services-consulting-software-development-internet-and-support) [Maintenance of information technology software – Usluga održavanja informacijskog sustava Kaznene evidencije · Ministarstvo Pravosuđa, Uprave I Digitalne Transformacije · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a156a9-ea7b-7106-8a81-051afa7f2539/croatia-maintenance-of-information-technology-software-usluga-odrzavanja-inf) [Wide area network services – Erbringung einer WAN-Infrastruktur sowie weiterer Dienste · LOTTO Hamburg GmbH · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a156a9-abf6-71bd-a863-0c1e01529da6/germany-wide-area-network-services-erbringung-einer-wan-infrastruktur-sowie) [System and support services – SAP Standard Support + Back Maintenance na obdobie dvoch rokov · Železničná spoločnosť Slovensko, a.s. · 22 days left · 10 Nov 2026](https://tendernation.io/opportunities/01a156a9-954d-73c0-81ac-1f5c5ea830f6/slovakia-system-and-support-services-sap-standard-support-back-maintenance) [IT services: consulting, software development, Internet and support – Utrzymanie w ruchu i rozwój systemu informatycznego SIOEZ w tym prace programistyczne oraz usługi im towarzyszące · Centralna Komisja Egzaminacyjna · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-6358-70a4-99f9-c3f4d782f582/poland-it-services-consulting-software-development-internet-and-support-u)