Source: https://tendernation.io/opportunities/01a13b64-86f0-71b7-9eaf-1956a26016b9/optimizely-experimentation-platform-renewal

awarded GB restricted procedure

# Optimizely Experimentation Platform Renewal

[H M Revenue & Customs](https://tendernation.io/buyers/h-m-revenue-customs)

Estimated value

£40,797,307

Published

13 Oct 2026

Deadline

Closed

17 Aug 2026

## About this tender

HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract under Crown Commercial Service Framework RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software, for the renewal and ongoing support of the Optimizely Experimentation Platform. The contract has been awarded to Atos IT Services UK Limited.

The contract provides HMRC with continued access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services. The platform supports experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys.

The contract includes an annual allowance of 25,000,000 impressions, resetting each contract year, together with 10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement activities.

The contract commenced on 1 October 2026 and will expire on 30 September 2028. The total contract value is £407,973.07 excluding VAT. The procurement was conducted through a further competition under the RM6098 framework and awarded on the basis of the published evaluation methodology.

## CPV classification

Software package and information systems

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/fd7d6382-09ef-4a1a-ab4b-efd8b378338d)

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